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Sunday, February 6, 2011

Modern Marketing Requires Multi-Channel Effort

My mother used to tell us, "There is more than one way to skin a cat".  Today, when it comes to marketing, we need to skin the cat in a variety of ways.  No single method gets it done.  And it is equally true that effective marketing is not what it used to be.  The print media is in free fall.  TV commercails have lost their glitter and effectiveness.  No bang for your buck there.  So what is the answer?  The answer is a combination of Mobile Media / Text Marketing,  Video Emails to a targeted audience and Instream Video Marketing.  You can learn more about all of these by subscribing using the forms to the right. 

Thursday, December 9, 2010

I zigg 90210 real estate today

Check out this SlideShare Presentation: This is how Realtors are using Mobile Media Marketing Today.

Wednesday, November 17, 2010

Make Your Own Videos Fast and Easy

Just got turned on to this great site  that let me make a personal and a business video in only a few.  Check it out by clicking the link to right.  They have a 60 second explanation that tells it better than I ever could. Let me know what you think.

Wednesday, November 10, 2010

Why-Mobile: Once You Go SMART You never Go Back!

Why-Mobile: Once You Go SMART You never Go Back!: "Retailers increasingly adopting POS mobile coupon redemption technologyBy Giselle Tsirulnik November 10, 2010 Mobile shopping on the riseA..."

Wednesday, November 3, 2010

You May Have Already Heard This: Knowledge Is Power

You probably also heard that "what you don't know won't hurt you". That is conclusive proof that you can't believe everything you hear. There may have been a time when "not knowing" was fine. That time has passed. As a self-admitted senior citizen, I am acutely aware that in order to remain current and relevant I must not only know what the young business professionals are doing but I had better be doing it with them or I will be shortly left without customers. With that in mind I am going to launch a new initiative with the specific goal of remaining relevant in a digital age. Can you say PODCAST???? Stay tuned. I will be interviewing some of our sucessful business women and men to learn and share with all of you what they see for the future and what they have experienced in the past. If you would like to be a guest on my Podcast just let me know.